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Yahoo bought out Overture Mid 2003
More than 95% of Overture's traffic comes from its network of tens of thousands of affiliate partners that include Yahoo!, America Online, MSN Search and AltaVista. According to Jupiter Media Metrix, Overture reaches nearly 75% of the total U.S. Internet audience, or approximately 69.8 million unique users. Overtures results are distributed as
"Sponsor Sites" or "Partner Links" and generally appear at the top of the affiliates search results page.
To help ensure a high quality search product, Overture employs a team of more than 80 editors that enforce strict relevance guidelines.
The company now has the largest distributed search product on the Internet, making it extremely effective.
During the third quarter of 2001, Overture expanded relationships with several affiliate partners including America Online, Ask Jeeves/Direct Hit and Lycos/Hotbot, and Excite. Users of these online destinations now have greater access to Overture's relevant, high quality listings.
Overture allows consumers to bid on search terms that are relevant to their businesses. Because advertisers pay for every qualified lead, which is represented by a click on one of their listings, they have an incentive to bid only on search terms for which they have a relevant, quality offering.
Overture Affiliate Network at a Glance
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