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Search Engine Marketing News (Recent) - June 1 - June 30 2007

Google Makes Their New Book Search Engine Available To Publishers  
Search engine giant Google has recently announced that they are now letting interested publishers to use their book search engine on their websites.


iPod Big Daddy To Roll Out iPhone In June  
Apple Inc. has started selling its iPhone on June 29 in the U.S., a debut that will test whether the company's design success with Mac computers and iPod media players can carry over into mobile handsets. Adds New Dimension to Web Search is set to give greater prominence in Web search results to photos, video and related searches, responding to growing consumer demand for more than text links, the company said on Monday.


Google Signs Search Pact with China's Sina  
Sina Corp., one of China's top Internet portals, and Google Inc. said on Monday they would cooperate on news, advertising and search services in China, the world's second-largest online community.


Google Buys Photo Community Website Panoramio  
Search engine heavyweight Google, continuing its spending spree this week, announced last night the acquisition of a photo-sharing website Panoramio, which links millions of photos with the exact geographical location where they were taken.


Microsoft to Offer Improved Tools to Search Books  
Microsoft Corp. said on Thursday it would offer improved capacity to search copyrighted books on the Internet as the company battles Google Inc. for advertising dollars from Web-based services.


Google Analytics Out Of Beta with New Features Added.  
Google's Analytics traffic analysis web software has come out of beta and has added a number of new features.


Semel Steps Aside As Yahoo Chief  
In the face of increasing unrest among investors, Yahoo�s chief executive officer, Terry S. Semel, has quit his position and has been replaced by co-founder Jerry Yang.


Google Tests Video Fingerprinting on YouTube  
YouTube founder Steve Chen said Thursday the Internet giant is testing video-fingerprinting technology to guard copyrights of material posted at its globally popular website.


Yahoo! Opens Access to Search Marketing Platform APIs  
Yahoo lately announced that the company is giving access to APIs for its Panama search ad platform in hopes that developers will create complementary apps and boost Panama's popularity.


Salesforce and Google Join Forces and Google are expected to launch a combined Web site on Tuesday that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.


Microsoft Launches New Look For Mobile MSN  
Microsoft has launched its latest mobile project, MSN Mobile, which allows users to access news, e-mail, search, maps and instant messaging through one page on a mobile phone.


Google Buys FeedBurner to Boost RSS Services  
Google Inc. has lately confirmed the acquisition of FeedBurner Inc., a provider of publishing and advertising services for blogs and content syndication feed.


Apple Takes on Microsoft with Safari Web Browser for Windows  
Apple Inc. is introducing a version of its Safari Internet browser for Windows, Chief Executive Steve Jobs said on Monday, taking on Microsoft Corp. in its key stronghold of Web access software.


Google Accused by UK Group Over Privacy Practices  
Google Inc.'s privacy practices are the worst among the Internet's top destinations, according to a watchdog group seeking to intensify the recent focus on how the online search leader handles personal information about its users.


Adobe Expands LiveCycle with PDF Tool  
Adobe Systems Inc. has recently announced the broadening of its LiveCycle Enterprise Suite development software to add a way to create wizard-like �Form Guides� and flash-based graphics so users can interact easily with PDF-based content online.


Microsoft Acquires Data Management Firm Stratature  
Microsoft on Thursday announced its acquisition of Stratature, a privately held master data management (MDM) vendor that supports the definition, sharing and maintenance of reference data.


New Yahoo Boss Strikes First Goal -- Buys Sport Website  
It is not the blockbuster that some industry analysts envisioned, but Yahoo Inc. has sealed its first deal under new Chief Executive Jerry Yang. Hoping to deepen its appeal to hard-core sports fans, Yahoo is buying, a Web site that provides extensive coverage of collegiate athletics


Yahoo! Signs Mobile Deal with Idea Cellular  
India's leading mobile service operator Idea Cellular Wednesday entered into a strategic tie-up with global Internet brand Yahoo! to provide mobile search services.


Google Launches Public Policy Blog  
Perhaps bored with having conquered the online ad market, Google has just launched a blog focused on US government legislation and regulation, a move that betrays its growing interest in overt political affairs, reports Yahoo.


Google Shines Antitrust Light on Vista  
Internet search leader Google Inc. is trying to convince U.S. federal and state authorities that Microsoft Corp.'s Vista operating system is stifling competition as the high-tech heavyweights wrestle for the allegiance of personal computer users.


Sprint Goes Shopping  
Wireless carrier launches mobile GPS-based service for retail.
Sprint Nextel said Thursday it is offering a new application that will let subscribers search for products in nearby retail stores directly from their handsets.


Google Acquires Multicore Programming Startup PeakStream  
Google has acquired PeakStream, a start-up that sells tools for writing software that can take advantage of multicore processors as well as graphics and gaming chips.


Google to Digitize Collections of Big Ten School Libraries  
Search engine leader Google has entered in to a landmark deal with a dozen universities to digitize up to 10 million volumes from 11 university libraries, including the University of Chicago.


Yahoo! Launches New Celebrity Web Portal  
Yahoo! has launched omg!, a new celebrity website, with the entertainment TV news show Access Hollywood signing on as the portal�s primary content provider.


Google Sets Stage for Audio Ads Access to Advertisers This Month  
Google says it is finally ready to offer Audio Ads to all AdWords account holders in the United States and will be �rolling out� the service during the end of this month.


Google, Intel Launch Initiative to Make Computers Greener  
Google, Intel and a host of PC and component companies on Tuesday unfurled the Climate Savers Computing Initiative, an effort to increase energy efficiency in PCs. The ambitious plan sets out an industry-wide target to cut the amount of energy computers consume by 2010.


Flickr Goes Multi-Lingual with Seven New Languages  
Yahoo's photo-sharing outfit Flickr recently announced it was finally addressing the issue of non-English-speaking users by launching new versions in seven major languages, and the company expects new members out of the expansion.


Google's Stock Price Surges to New High  
Google Inc.'s stock price surged to a new high Tuesday after online software pioneer Inc. joined the Internet search leader's efforts to lure even more businesses into the Web's largest advertising network.


eBay Yanks Its Ads From Google Ad Network  
eBay has pulled all of its paid search ads from Google's AdWords network in the U.S., an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.


Google Launches Calendar Gallery  
Google has improved on their Google Calendar service and has launched Google Calendar Gallery, allowing users to search numerous public calendars for events ranging from sports to concerts and can add individual events or complete schedules to their Google Calendar.


Yahoo Japan Replaces Sony's Mora with Apple's iTunes  
Yahoo Japan replaced a Sony-affiliated music download service with Apple's iTunes Music Store on Thursday as the default music store on Yahoo Music Japan, where more than 4 million songs are on sale.


Microsoft, Yahoo Also Face Antitrust Review For Ad Buy Deals  
Acquisitions Will Be Scrutinized Along With Google-DoubleClick
Google is not the only company facing antitrust scrutiny as a consequence of the acquisition of an Internet advertising company. Microsoft and Yahoo are getting the once-over too.


Google Promises to Dump User Data after 18 Months  
Faced with concerns by European online privacy advocates, Google is promising to obscure information about people's Internet searches after only 18 months.


Microsoft, China TV Maker In Joint Deal  
US software giant Microsoft Corp., and Sichuan Changhong Electric, one of the largest Chinese television makers, announced Monday they will jointly develop entertainment products linking television and the Internet, joining a race to profit from the Web's growing status as a channel to distribute movies and other programs. Domain Sells For $5,000,000  
DotSauce is reporting that the domain sold for $5 million to Internet entrepreneur, Mike Mann.


Google Plans To Open Shanghai Research and Development Center  
Google plans to open a research and development center in Shanghai, stepping up its effort to build a bigger search business in China.


Microsoft's Mediaroom Boosts IPTV Platform Capabilities  
With new multimedia capabilities
Microsoft has re-branded its IPTV platform as Mediaroom, coinciding with an update that brings a more contemporary view of home entertainment to the product.
YouTube Breaks Language Barrier in 9 Countries  
Brushing aside accusations that it is flouting copyright law, YouTube, the video-sharing website announced plans to expand beyond the US market.


Google To Build $600 Mln Data Center In Western Iowa  
Google Inc. said it would build a $600 million data center in western Iowa to provide infrastructure to power a variety of Web services.


Google Acquires Online Slide Presentation Company Zenter  
Google acquired the last piece of its Google Office puzzle. Google bought Zenter, a company that creates online slide presentations.


eBay To Resume Ads On Google, But Rely On Rivals  
After a 10-day boycott of Google's U.S. AdWords, eBay will once again resume advertising on the massive advertising network, though on a smaller scale.


Microsoft Agrees To Change Vista Desktop Search  
Microsoft will change its search amid antitrust complaints, report says
Bowing to pressure from Google Inc. and antitrust regulators, Microsoft Corp. will make it easier for Windows Vista users to pick a non-Microsoft program to search their hard drives.


Yahoo Forges Mobile Search Deal With Six Asian Companies  
Yahoo Inc has said that six Asian mobile-phone operators, including LG Telecom Ltd and Malaysia's Maxis Communications Bhd, will use its search software as part of Yahoo's efforts to boost advertising sales.


Google Broadens Pay-Per-Action Ad Beta  
Google plans on Thursday to open its pay-per-action (PPA) advertising beta test to a wider set of its AdWords advertisers, including those outside the US. Advertisers currently in the beta test should see an alert in their AdWords account informing them that they can create PPA ad campaigns.


Yahoo To Combine Sales Teams For Search, Graphic Ads  
Yahoo! Inc., owner of the most- visited U.S. Internet site, said it will combine its teams that sell graphical banner ads and Internet search links to compete with Google Inc. and Microsoft Corp Sale Could Fetch Up To US$ 400 Million  
The sale of, a search engine used by businesses to find products and services, could fetch between 300-400 million US dollars, the Wall Street Journal reported.


Dell To Increase Headcount In India  
Leading global systems and services company Dell, which has presence in Hyderabad, Bangalore, Chandigarh and Gurgaon, is expected to increase its headcount from 14,000 to 20,000 by next year.


Yahoo! Go For Mobile 2.0 To Hit The Street On Friday  
This new Beta version brings the internet to your fingertips.
Yahoo has announced that this Friday, it will be releasing the beta version of its Yahoo! Go for Mobile 2.0 application, for consumers in Singapore and 12 other countries around the world. Yahoo! will also launch Yahoo! Go 2.0 into general availability in the United States.


Gmail Suffers German Travails  
Search giant objects to proposed data retention legislation
Google is threatening to shut down its free email service in Germany in protest at a new law that would require it to store data about individual users. Enhances Local Search Platform has been awarded a patent for its indexing and retrieving of Web related information by geographical location.
The U.S. website provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more.


Google Fights Global Internet Censorship  
The online search giant is taking a novel approach to fight the rise of Web censorship worldwide, by asking U.S. trade officials to treat Internet restrictions as international trade barriers, similar to other hurdles to global commerce, such as tariffs.


Revamped AOL News Site Hits Performance Bump  
AOL on Tuesday launched a significant upgrade to AOL News, but it had to turn off some new features so that the site could handle a heavy flow of users. The new version of has been designed to incorporate more elements of blogs and social news sites such as


Google Turns Its Hardware Manufacturing Over To Dell  
The search company said on Thursday that it had recently partnered with Dell to manufacture the Google Search Appliance (GSA), fulfilling a deal disclosed last summer.


Mail Merge Feature Added To Google Apps  
The company reports adding new business customers at a rate of 1,000 per day since it launched in February.
Just weeks after unveiling offline capabilities to its Google Apps collection of services, the company Monday added a mail migration feature that lets corporate users transfer existing mail to the online platform.


Microsoft In Pact To Sell Computers In India  
Microsoft Corp. said on Wednesday it had entered into an agreement with Advanced Micro Devices Inc. and Zenith Computers Ltd. to make and sell personal computers in India.


Google Releases Program For Using Maps  
Google today announced the launch of Google Earth Outreach, a new program designed to help non-profit organizations around the world to use maps and satellite images to raise awareness, recruit volunteers and encourage donations, media reported Wednesday.


Microsoft Rolls Out Web Storage, New Photo Gallery  
Microsoft Corp. introduced two new online services �Windows Live Folders and Windows Live Photo Gallery,� to its Windows Live line-up on Tuesday and said it plans to release more Web offerings this year to beef up its Internet strategy.


Google Partners With Ingram Micro To Resell Web Search Appliance  
Google today announced a partnership with Ingram Micro to distribute its enterprise search boxes -- the Google Search Appliance and Google Mini -- around the globe.


Google And Yahoo Add Photo Features  
Google and Yahoo on Wednesday enhanced their respective online photo services, Picasa Web Albums and Flickr. The two search engines upgraded their respective online photo services to give consumers a more integrated experience.


New Insight Into Yahoo!�s Panama  
Internet giant�s new search ad platform is big hope in battle against Google.
Yahoo�s new Panama search marketing platform is a vast improvement over the Internet giant�s previous system. The new system provides interesting information that is of benefit to marketers.


Internet Marketing .pdf Reports

Mar. 01, 03 - WebPublicitee - Search King Inc. Vs. Google Technology Inc., Judgement. United States District Court

Dec. 29, 02 - OPA - Online Paid Content - U.S. Market Spending Report (.pdf)

Nov. 05, 02 - Small Business Survey: Small Business Should Bite the Online Bullet

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