Link
popularity is now a crucial part of every search
engine optimization campaign. Search engines are
ranking your web site pages based on the number of quality
links pointing to your site from other sites
on the internet (link popularity). Reciprocal linking, Web Publicitee can explain and benefit your site by consulting, managing publicity, and explaining these issues.
Google
(The largest) uses link popularity
as one of the prime determinants in ranking your web
site. Excite, AltaVista, MSN, Inktomi and many others
also use link popularity
in their web site ranking algorithms.
In the future most all sophisticated search engines
will use link popularity; targeting and maintaining
your site's reciprocal links is crucial to the success
of your business.
For
a good ranking on Google, AltaVista, Inktomi and MSN,
you need strong Google PageRank links that point or
direct traffic to your site. A link pointing from a
low ranked site (low Google PageRank) will not help
you move up on search engine results.
If
your company takes charge of the marketing efforts of
search engine optimization professionals they must take
into consideration the importance of reciprocal links plans. This is the one single handedly most important
part of search engine positioning. |